Finding new customers takes time and budget, but your most valuable leads may already know who you are. Re-engaging previous Snap applicants with seasonal campaigns can turn warm leads into paying customers.
Key takeaways
Former applicants may be familiar with your store and Snap Finance, so they require less convincing than new prospects.
Segment contacts by status, timing, or product interest to deliver personalized, relevant offers.
Seasonal promotions create natural points to re-engage leads with timely, store-specific deals.
Personalized reminders, limited-time offers, and benefit-led copy can nudge shoppers to return.
Finding new customers is expensive and time-consuming. You invest in marketing, lead generation, and sales efforts, all to convince someone new to walk through your doors.
But what if one of your most valuable customer segments is one you already have - your past Snap Finance applicants? Re-engaging customers who have previously shown interest offers a much higher return on investment and a faster path to conversion than starting from scratch.
Seasonal moments provide the perfect reason to reconnect with these warm leads. A well-timed store offer can be the nudge they need to return and make a purchase.
With a powerful strategy for Snap applicant remarketing, you can turn past interest into new sales. Keep reading to learn how to grow your base of repeat customers.
Keep in mind that when contacting customers, you must comply with your Merchant Agreement and all applicable state and federal laws. All calls to prospective customers must be manually dialed and otherwise in compliance with the Telephone Consumer Protection Act (TCPA) and Telemarketing Sales Rule.
Why former applicants can be your best leads
It’s easy to assume that if a customer didn’t complete a purchase the first time, they aren’t interested. But life gets in the way. A customer might have been browsing, waiting for a specific time to buy, or simply forgot to come back. Their inaction is rarely a sign of dissatisfaction with your store or with Snap Finance.
These previous applicants can become closed sales for several key reasons:
They are already familiar with you: They’ve been to your store or website. They know your products and have already engaged with Snap Finance. This established trust and familiarity removes a major barrier to entry.
They are likely prequalified: Many of these individuals were already approved for Snap-branded lease-to-own financing or loan options. They know how Snap Finance can work for them, which makes the decision to return and reapply much easier.
They just need a reminder: A simple, friendly reminder about your store and the availability of Snap Finance can be enough to bring them back. This is far more effective than trying to capture the attention of a completely cold audience.
Segmenting your past applicants
To create effective campaigns, you can't send the same message to everyone. Segmentation is the process of grouping your past applicants based on shared characteristics. This allows you to tailor your outreach with relevant offers, dramatically increasing your chances of success. An effective lease-to-own or loan re-engagement strategy starts with understanding who you’re talking to.
Look at your list of past applicants for Snap-branded lease-to-own financing or loan options, using data from your store’s CRM or the Snap Finance Merchant Portal. Here are a few powerful ways to segment these customers:
By application status:
Approved but never purchased: These are your hottest leads. They were ready to buy but didn't complete the transaction for whatever reason. A special promotion or offer from your business may easily reactivate them.
Expired approval: Their approval window closed. A message encouraging them to reapply, along with information about a new seasonal deal or store promotion, is a perfect fit.
Incomplete application: They started the process but didn't finish. A "finish your application and get what you need" message can get them over the finish line.
By last engagement date: Grouping customers by when they last applied (such as 30-60 days ago vs. 6+ months ago) helps you tailor the urgency of your messaging. A recent applicant might need a small nudge, while one from a year ago may require a stronger offer to return.
By product interest: If your system tracks what they were shopping for, use it. Someone who was shopping for mattresses should receive offers for a new bed, not a television. This personalization shows you’re paying attention to their needs.
Re-attracting with seasonal campaigns
Seasons and holidays create natural buying moments. Aligning your outreach with these events makes your marketing feel timely and relevant. This is where seasonal promotions truly shine. The goal is to connect a customer’s seasonal need with your product or service.
Use Snap’s ready-to-use social media graphics to create buzz for your business. Use these links to locate them in your Merchant Portal:
Campaign types to consider
"Time to Refresh" campaigns (spring or fall): Frame your offers around spring cleaning or getting cozy for winter. Promote furniture, appliances, or mattresses with themes like "Spring refresh with convenient payments" or "Winterize your home before temperatures drop."
Holiday-specific promotions (Black Friday, Presidents Day, etc.): These are high-intent shopping periods. Send emails or texts that highlight your exclusive holiday deals.
"We miss you" campaigns: For customers who haven't engaged in a while, a simple "It's been a while" email can be highly effective.
Messaging tips for success
When crafting your messages, always lead with customer benefits.
Create urgency: When applicable, use phrases like "Limited-Time Offer," "Ends Friday," or "Deal Expires Soon" to encourage immediate action.
Make it personal: Use the customer's first name and reference their previous interest if possible.
Traditional advertising tactics to re-engage customers
Beyond direct email or text campaigns, you can use paid advertising to stay top-of-mind. This requires careful handling to respect privacy but can deliver great results when done correctly.
Custom audiences: Segment your contacts and then serve targeted ads directly to specific groups, reminding them of your returning customer offers.
Look-alike audiences: You can also create a "look-alike" audience based on your most successful repeat customers. Advertising platforms will use that data to find new people with similar characteristics, expanding your reach to a highly relevant new audience.
A word of caution: Don't bombard these audiences with too many ads. The goal is a gentle reminder, not an intrusive presence. Ensure your ad frequency is capped to avoid annoying potential customers.
Tracking and attribution
How do you know if your efforts are working? Proper tracking is essential for measuring your return on investment and refining your strategy. Without it, you’re just guessing.
Use unique promo codes: Create specific codes for each campaign. When customers use these codes, you can directly attribute the sale back to that marketing effort.
Set clear goals: Before launching a campaign, define what success looks like. Are you aiming for a certain sales number or an increase in foot traffic? Setting clear KPIs will help you evaluate performance and prove the value of re-engaging customers.
By implementing these strategies, you can build a powerful and cost-effective engine for growth. Past applicants are waiting to hear from you – it’s time to invite them back.
Snap-branded product offering includes retail installment contracts, bank installment loans, and lease-to-own financing. For more detailed information, please visit snapfinance.com/legal/products
When contacting customers, you must comply with your Merchant Agreement and all applicable state and federal laws. Without limiting the foregoing, all calls to prospective customers shall be manually dialed and otherwise in compliance with the Telephone Consumer Protection Act (TCPA) and Telemarketing Sales Rule.