Mattress shoppers: an inside look at today's mattress customer

Learn what shoppers want in a mattresses – and how it can impact your business.

Jun 29, 2023

2 min. read

Understanding who’s buying mattresses – and what matters to them – can help retailers fine-tune their strategy and boost sales. Here’s what you need to know about today’s mattress customer.

Takeaways for your business:

Millennials and Gen Z are driving mattress demand and are a key audience for long-term growth.
Most buyers say comfort and support matter most, with queen-sized beds leading as the most popular choice.
The path to purchase takes time, making it crucial to stay top-of-mind throughout the customer journey.
Promoting sleep quality and wellness benefits resonates with many shoppers.