5 things that matter most to credit-challenged consumers

Tapping into the significant portion of Americans with subprime credit scores can bring retailers new market opportunities, increased sales, and loyal customers. We break down what matters most to these consumers, so you can gain a competitive edge.

Jan 08, 2024

2 min. read

Are you overlooking the needs of credit-challenged consumers? Snap Finance surveyed shoppers of all credit types to uncover how credit scores affect how consumers shop and pay for what they need.

Key takeaways for your business

Nearly a third of U.S. consumers have subprime credit, representing a sizable opportunity for your business.
Credit-challenged consumers continue to buy must-have items, including appliances, electronics, and tires at rates similar to those with higher credit scores.
Limited access to credit affects buying power and shopping behaviors.
Many consumers rely on alternative financing, including lease-to-own and installment loan solutions, to handle unexpected expenses or large purchases.