Understanding how credit challenges shape customer behavior can help you and appliance retailers like you implement effective strategies to drive more sales. Check out this infographic to learn how shoppers with lower FICO® scores approach buying, financing, and researching appliances.

• Shoppers with lower credit scores compare more options. These consumers are more likely to visit multiple stores and websites before making a purchase.
• Store type plays a role in purchasing decisions. People with credit challenges tend to favor retailers that offer more flexible payment options.
• Financing heavily influences purchase behavior. The availability of financing not only impacts affordability, but can also increase overall spend.
• In-store guidance makes a difference. Store employees and website content are key touchpoints for educating shoppers about payment options.