Are you overlooking the needs of credit-challenged consumers? Snap Finance surveyed shoppers of all credit types to uncover how credit scores affect how consumers shop and pay for what they need.  

Key takeaways for your business

• Nearly a third of U.S. consumers have subprime credit, representing a sizable opportunity for your business.
• Credit-challenged consumers continue to buy must-have items, including appliances, electronics, and tires at rates similar to those with higher credit scores.
• Limited access to credit affects buying power and shopping behaviors.
• Many consumers rely on alternative financing, including lease-to-own and installment loan solutions, to handle unexpected expenses or large purchases.