How people shop and pay for furniture is changing. Thriving in an evolving market depends in large part on how your business responds to new furniture shopping behaviors, preferences, and trends.

Takeaways for your business

• Millennial buyers are leading the furniture market. Are you reaching this generation?

• In-store experiences still matter, as most furniture customers prefer shopping in a physical furniture store.

• Multiple ways to pay, including inclusive lease-to-own financing, can unlock more sales.