To help your business better understand and meet the needs of credit-challenged consumers, Snap Finance surveyed customers with and without lower credit scores. Here’s what you should know about the subprime or tertiary market.

Takeaways for your business

• Credit-challenged consumers make up a large portion of the market.

• Lower credit scores influence how and where people shop.

• Credit-challenged shoppers continue to buy necessities such as electronics, appliances, and tires.

• Lease-to-own and installment options can keep credit-challenged customers from walking away.